L’Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 1 Count Beauty & Personal Care

(60 customer reviews)


About this item Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020 L’Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color Because You’re Worth It: L’Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more Perfect To Pair With: L’Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours

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SKU: B09GN3GC8C Category:


Complete the Look

Lash Paradise Mascara

Infallible Foundation

Lash Paradise Primer

Brow Stylist Definer


Your Look






40 1 7 10 All Day Wear

✔ ✔ ✔ ✔ Perfect to Pair With



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Prime, Set, and Lock Your Look

  1. Voluminous Primer Mascara
  2. Prime your lashes before apply mascara to instantly build dramatic volume and length on each lash
  3. Shop

Prime, Set, and Lock Your Look

  1. Infallible Pro-Spray & Set
  2. Set your makeup for an all-day just applied look while preventing smudging or settling into fine lines
  3. Shop

Prime, Set, and Lock Your Look

  1. Infallible Tinted Loose Setting Powder
  2. Lock in your look with a tint of color for a lightweight, matte finish
  3. Shop

Prime, Set, and Lock Your Look

  1. Revitalift Makeup Removing Wipes
  2. Remove makeup with makeup remover cleansing wipes that gently remove dirt, sweat and makeup
  3. Shop

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Additional information


2 Count, 1 Count


Blackest Black, Washable Black, Washable Black Brown, Washable Blackest Black, Washable Mystic Black, Waterproof Black, Waterproof Blackest Black

Is Discontinued By Manufacturer ‏ : ‎


Product Dimensions ‏ : ‎

0.77 x 2.75 x 7 inches; 1.09 Ounces

Item model number ‏ : ‎


UPC ‏ : ‎

071249343265 742117637136

Manufacturer ‏ : ‎

L'Oreal Paris

ASIN ‏ : ‎


Country of Origin ‏ : ‎


Domestic Shipping:

Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.

International Shipping:

This item is not eligible for international shipping. Learn More

Best Sellers Rank:

#3 in Mascara

Customer Reviews:

97,429 ratings

60 reviews for L’Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 1 Count Beauty & Personal Care

  1. David P.

    Not Impressed

    It is difficult to get it on my lashes. The brush is too full to get enough mascara on my lashes

    One person found this helpful

  2. Karen White

    Amazing Mascara

    I’ve been using this mascara for a while now, stays on all day. Please keep in mind I use a lot of mascara, my personal preference, it maximizes all of my lashes and gentle too. Easy to remove at the end of the day, I use a non-water proof formula so there are times it will smudge. I love this mascara and I Definitely recommend, my order arrived on time and in perfect condition.

    6 people found this helpful

  3. Carole Daniels

    Works better than others I tried

    Easy to apply, lashes look fuller. Found if eyelashes curled prior to apply mascara, the eyelashes look really great

  4. Barbara Berger

    Gives me gorgeous lashes!

    Just like the commercial! My sister is now using it too. My lashes are so long and yet still soft to the touch. No parables, etc. Going to put this on my regular subscriptions!

    One person found this helpful

  5. Trees

    Really pretty, works well

    Mascara works well at volumizing and making the lashes appear even longer and more full. Would recommend.

  6. Bee Clay


    Good length and volume

  7. brittany b.

    Great cheap product

    I usually use high end makeup but this is a good mascara. Comparable to better than sex mascara

  8. Jeffrey Hetzer

    My favorite mascara

    I love this mascara. Have been using for 3 years now in combination with their primer in the white bottle! Love it!

    One person found this helpful

  9. Dolores

    Saw this on TikTok

    and I love it! not flakey and makes your lashes long and full!

  10. Amber Dalton

    Great “Better than S.x” dupe

    Love the too faded mascara but this one is just a great and half the price!

  11. Angieleigh

    Holy grail of mascaras?

    I’ve heard for years how this is THE mascara that you need in your makeup collection, but I found myself reaching for another that I really loved.However, I ended up purchasing this last summer and have to say that for the most part this mascara does live up to the hype around it. My eyelashes are pretty sparce from my rubbing them all the time and pulling on them, but you could actually TELL I have lashes while wearing this. The length was astounding and it did not clump, making me look like I had black gunk sitting on my lashes and weighing them down. I did not need a second application, but I did it anyway just to make them look even more full. I wore this to a recent wedding and it never budged, even with all of the crying I did.When they say it’s the blackest black, they’re not kidding. The wand is pliable and glides on effortlessly, but it is not my favorite. Personally I prefer skinny wands in order to not poke myself in the eye repeatedly while trying to put mascara on my barely there lower lashes.It IS hard to remove, however, or at least it was for me. I’d still recommend this to everyone looking for a mascara that lives up to what people say about it.

    32 people found this helpful

  12. Kimberly

    Better than Estée Lauder!

    WONDERFUL mascara! What a deal on a stupendous product! You don’t have to spend a lot of time making your lashes look great! A few strokes and wa-lah! Lashes look full and thick.If you spend time working extra strokes…that’s where you might encounter clumping…so…if you have a clumping problem you’re working too hard!

  13. ThreatLevelMidnight

    Finally, mascara that holds a curl

    I have very fine and delicate lashes that are easily weighed down by mascara. They won’t hold a curl and go flat with even one light coat. I’ve been searching a mascara that might work kind of like hairspray, holding the lashes up! Well, this Lash Paradise is it. I applied only one coat after curling the lashes and they held up all day! This is a first for me. No flaking, no clumping, and no ugly spider legs. Now, I did have to wipe quite a bit of mascara off of the brush before applying it because it was just saturated and such a goopy mess. Maybe one day these companies will design a bottle that actually pulls off all that excess product.

    7 people found this helpful

  14. Annie willow

    Love how I finally have lashes again!!!

    I’ve been in the beauty industry for over 30 years and I’m so happy & grateful I have finally found a great mascara that does its job!No clumping, easy to apply, lasts all day without smudging and to remove it comes right off with a makeup wipe followed by my normal face wash!Plus affordable! This is a winner!

    2 people found this helpful

  15. Alexa Outlaw

    Nice but clumps a lot

    This is the best mascara I’ve found so far, however I haven’t tried many. Sadly it clumps a lot but it still makes my eyelashes look long so am still using.

    One person found this helpful

  16. Ladyberg

    Good mascara

    Yes waterproof. Must have good remover to get off such as coconut oil.

  17. Kathy L


    I love this mascara, it makes my lashes look super long and full and once it’s on it’s not going anywhere until you take it off, like a lot of mascara that disappears by the end of the day. I’ve found that the best way to get the long and full look is to apply it is sideways in a back and forth motion. It really is the best mascara I’ve ever used.

    3 people found this helpful

  18. Sam

    Beautiful blue-black, great volume!

    Gives your lashes length and volume without making them too dramatic. I am obsessed with the subtle blue-black color I purchased. I will be re-purchasing in brown and black when needed! Photos included of before and after one coat of mascara (lashes were curled just before the before picture).

  19. Victoria

    Stays well lasted through titanic

    This is a very good product, me and my friends watched titanic and it lasted through to the last scene (stays through crying).

  20. mimsie

    Just ok

    It did not give as much fullness as I had expected ‘

  21. professional buyer


    This keeps my straight lashes curled (after using an eyelash curler) and gives my lashes so much volume without looking clumpy. This mascara is so much better than the designer brand mascaras Dior, Two Faced, Ilia, Clinique, Benefit in my experience.

    3 people found this helpful

  22. Blanca A. Hernandez

    Very good mascara.

    Smudge proof. Your eyelashes stay nice even if you are under the rain.

    One person found this helpful

  23. cjones1840

    40 something favorite

    I am forty something and it is my go to

    One person found this helpful

  24. James

    The wife loves it…

    Picked this up for the wife, and she loves it…good for her and good for me 🙂

    One person found this helpful

  25. Janis Geisner

    This product is terrible, had no makeup in it!

    This product had no makeup in it.

  26. Maria

    It’s amazing

    It was my first time using this and it is gives such fullness and volume to my lashes

    One person found this helpful

  27. Jo Lo

    Awesome mascara!

    I was very pleasantly surprised with how well this mascara works! Will def buy again!

    One person found this helpful

  28. Ericka ruiz

    Great mascara but you need an equally great mascara remover

    I really love this mascara. Adds volume to my lashes.. also thickens them up a bit. But it smudges just a tad under the even if it’s waterproof. Its not perfect, but close to it based on results and price.

  29. maribel albarran

    The only thing I don’t like Smudge under the eye

    The only thing I don’t like Smudge under the eye

  30. MelissaMH

    My Favorite Mascara!!

    This mascara is my favorite. I always try new brands and I always come back.

  31. Matisse Samala

    The BEST mascara ever!!

    I absolutely love this mascara! It helps give volume to my eyelashes so much! A great buy! ❤️❤️

  32. Rachel Hale

    My number one

    My hands down number one mascara! I keep going back! Lengths & volume is unbelievable Buy this!!!!

    One person found this helpful

  33. Anna


    As it should be! Best brush ever!!!

  34. Cindy

    Did not last very long

    This was just OK. I had to apply several times to cover my lashes and it sure lasted a short time. I am not going to order again.

    3 people found this helpful

  35. Louise S.

    Excellent purchase

    Makes my lashes pop and look like I have false lashes on

  36. Lika

    It is really waterproof

    I like it, not easy to remove. This what i was looking.

  37. Kelsi R.

    Best Drug Store Mascara

    If you are not a mascara snob, or don’t want to pay high price for makeup, this is a great purchase. I’ve been using it for years. A lot of mascaras make my eyes itch and flake off. This does neither. It goes on smooth, lengthens my short lashes, and adds some volume. I order it as a bi-monthly subscription.

    2 people found this helpful

  38. TA

    I love this mascara so much!

    Such a great mascara! I had no idea that I had eyelashes! My old mascara barely made them noticeable, but this mascara added significant volume for me. Highly recommend.

    One person found this helpful

  39. Maria E.

    Very cool mascara

    I think this is my new favorite. Good value for the money.

  40. Luke Miller

    Love this with the primer set

    I actually like this mascara with the primer base setIt’s a nice and natural everyday lookYou can build it up and make it thicker

    One person found this helpful

  41. alyssa

    The best!!

    This stuff is the best, hands down. I’ve been through so many different brands, and even mascaras double the price aren’t this thick and good looking. I love this!

    One person found this helpful

  42. Linda Renfro

    This is a cream highlighter that world gtear

    I have amazing results with this Highlghter & no reaction to it.

  43. Hailey klym

    I love this one

    I love it it the best one out there by far it is so cheap but it good at the same time

    One person found this helpful

  44. Jessica

    Amazing mascara

    This is great mascara helps elongate my eyelashes. I’m not one to use fake eyelashes so this helps to boost my natural ones. Great price better than most pricey ones. Even if u cry it doesn’t smudge all over or run down if u use the non waterproof one.

    3 people found this helpful

  45. Olivia


    Just love it

  46. Erin

    This stuff holds well!

    I always have problems with mascara smudging but this stuff is amazing!! Works great! Love it

  47. Marsha becker

    Good value , great quality

    Great product, good value , lives up to the description.

  48. Adrianna


    its a little clumpy for me like if theres alot of product it will clump so make sure you wipe some of it off the brush.

    One person found this helpful

  49. Farzeen Hasan

    One of the best

    Best Mascara in reasonable price

  50. Juliana

    This is amazing

    I love this stuff it worked awesome! And not that expensive I was worried but now I’m so happy I took the chance !

  51. Mandee

    I’m freaking SHOOK.

    Y’all. This is the best freaking mascara I’ve ever used. I was super hesitant bc of the mixed reviews, but I decided “what the hell” and ordered it. I couldn’t wait to try it on, so upon arrival, I ripped the package open immediately and threw some on. I’ve never fallen in love so fast, Yall. The only downfall is, do not and I repeat do NOT wear this mascara if your going thru a break up (unless you are actively looking for attention), because this mascara runs down your face just as fast as those tears! You better have your emotions under control if you want to wear this mascara. But on the plus side, with the confidence this product brings you, who needs that loser anyways?!Another positive note, this mascara doesn’t get flakey and end up in your eyeballs driving you insane, like some other brands do. It comes off easy in the shower (or a good cry). I apply coconut oil or castor oil on a Q Tip or cotton ball and it doesn’t take much effort to remove. If you are looking for something extremely durable that you can wear to the gym, or wear to the pool in August in Texas, this mascara is not for you. If you are looking for a mascara that gives you major volume, but natural, no spider leg looking eye lashes, this is for you. Like if your trying to trick a boy into thinking you “woke up like dis” fresh faced and you want the fake lash look that looks more natural (I know, super contradictory) … this is what you want. I would for sure buy again. Next time there’s a sale/deal running, stock up !

    32 people found this helpful

  52. Lady M

    Clump Issues

    I have mixed feelings about this product. The brush is good, it really seems to get all my lashes, but the mascara itself is a bit clumpy. I put it on with the L’Oréal brush, but use a secondary brush to help remove clumps. With that said. I still like the product. It lasts all day and doesn’t seem to smudge as much as other brands. I’m pretty particular about the brush and this one has a nice, soft design. Some brushes don’t get all your lashes and/or hurt to apply the mascara.

    4 people found this helpful

  53. EJG


    This mascara is one of my all-time faves and a permanent member of my Mascara Closet.Legendary make up artist Kevin Aucoin always said to wipe the brush clean w a tissue first, then dip it back into the tube for a cleaner application. That’s VERY good advice with a brush that’s as thick and bristled as this one.I like this mascara because it’s flexible, strength-wise. Lightly sweep it on for a work-appropriate clean lash look. A bolder sweep or two gives dramatic nighttime lashes.DO anticipate raccoon eyes in the am, even after removing w a good product, though hahaha — it always takes me two rounds of cleansing for full removal.

    9 people found this helpful

  54. Witty Wit

    Better than expected

    I buy high end mascara usually-lacome, chanel, etc. This is the first time I have try to use less expensive ones in the past and I have immediately been able to feel and see the inferiority. This mascara gives those high end babies a run and for about a third of the price. It is worth the money. It is also very easy to remove when needed even though it is waterproof which is a nice balance

    5 people found this helpful

  55. pookashell

    Nice volume and no flakes!

    The mascara goes on smooth and gives me the volume and length I’m looking for. But the real seller for me is that there are no flakes. I wear glasses and I was constantly brushing mascara flakes off of my lenses and from under my eyes. I’ve been using the mascara for two weeks and my flake problem is no more. Combined with the reasonable price, I’ll be buying another tube when this one is gone.

    3 people found this helpful

  56. Natalie

    Decent daily mascara

    A good mascara for volumizing and lengthening in a natural style. Soft texture, does not stick hairs together. I use this after I lift my lashes with a curler and then it gives a double effect. I have had this mascara for about two years and it still works without drying out like others do. It has definitely become drier, but still usable. I think this is a decent daily mascara and I would buy again

    2 people found this helpful

  57. Kadee

    Best mascara I have ever found.

    I started using this mascara years ago and was happy to find it for a descent price on Amazon. It is my favorite mascara and I wear nothing else. I wear waterproof so if you want to use waterproof you will need a good eye makeup remover product. I use Neutrogena oil free eye makeup remover. It comes in a blue bottle and is also sold on Amazon for 1/2 of what it costs me in the store and its a larger bottle. Couple swipes with that and waterproof mascara comes off. No smuding or flaking, and stays on when you wear it. I like that I can put on extra coats just on the ends to length as long as I need and also plump up the volume. I will be buying again. Auto delivery…

    12 people found this helpful

  58. Kiki 🫧

    The volume !!!

    I never wore makeup in my life and I don’t wanna wear fake lashes . So I was recommended to try this amazing Product. For someone who is tough about facial recognition, get this ! The volume will make your lashes look like they aren’t yours ! BUT THEY ARE !!! I DEFINITELY HIGHLY RECOMMEND 💓! You guys can have all my money !!

    One person found this helpful

  59. joanne griffin

    Amazing Lashes

    All day wear with amazing lash length and volume, so much so that I don’t need eyeliner unless I’m going to a special occasion. If the weather is a bit warm, I put a finishing powder under my eyes to prevent smudging.

  60. Kat

    Torn on 3 or 4 ☆

    Maybe mine is a one off but it arrived a bit thick/clumpy. I tried it as is and it does work well enough. My lashes looked okay but I did not achieve “voluminous” lashes. There were clumps that I used my own clean mascara brush to remove. This mascara did prove to be smudge proof but it did flake. I tried again on another day AFTER wetting the wand and remixing the product. This went much better, no clumps and still smudge proof. It did flake again but to a lesser degree. Do not try to build volume, you will end up with spider eyes.This is destined for the bottom of my make up drawer because I won’t wait in line to return a small, inexpensive item.Lessen learned though, you get what you pay for.Others had positive experiences, I read reviews before deciding on a purchase, but my experience was much different.

    14 people found this helpful

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